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Our story

OAK Magazine is a place to share the stories of women in business from regional and rural Australia. 

Founded in Bendigo, the quarterly print publication was launched in September 2017 by Kimberley Furness – a former journalist, local business woman, and mum of four. 

OAK is a deliberate shift away from movie stars and models, to celebrate real women that are creating tangible change in regional and rural communities.

Our stories position females to the front.

We hope our stories of women succeeding in male dominated industries such as mining and construction, inspire others to apply for leadership positions.

We hope our stories of women succeeding with a disability or leaning into their cultural heritage, help to breakdown stigma, stereotypes and barriers.

We feature stories and advice from women who are having a positive impact in their community at a local, rural or regional level. We cover a range of industries including health, fashion, fitness, beauty, hospitality, construction, mining, farming, creative arts, small business, wellbeing and finance. 

OAK Magazine supports women in business by engaging the services of businesses owned and led by women within our community. When not possible, we ensure our providers are equally supportive of women in the workplace.

Women’s empowerment is important to OAK Magazine. We are determined to adopt a business model that enables us to help women in a real, tangible way.

Also, thank you to our advertisers whose support enables us to bring each edition to life. 

Kimberley Furness, Founder + Editor

P.S. Why OAK? Well the significance of trees and paper isn’t lost on us but it’s more than that. In mythology, the oak tree is revered as a storehouse of great wisdom. It’s a symbol of strength, morale and knowledge. It grows slowly, but surely at its own rate. It really is everything we hope that the stories of OAK represent and what we expect of ourselves as a media platform. Oh, and yes my fourth child Oakley inspired our masthead but I don’t mention that to my other three children!


We're all in this together

Like many women-owned businesses, I started OAK Magazine from my home office which I generously share with my kids toys and husband's home gym. I often record podcast interviews from the kitchen table, the walk in robe or in my car parked down at the local school oval for better phone reception.

Working for yourself will mean early mornings, late nights and constant interruptions if you have little people around. But, it doesn't matter whether it's at home, a fancy studio or in the car waiting for school pick up, you can start and grow a business from anywhere!

OAK Magazine fills you with words of wisdom from women who have been there and done that - sometimes with roaring success and other times with a few hurdles to overcome.

Either way, the best time to start a business is now, and you don't have to ride the rollercoaster of business ownership alone. Our community will leave you feeling inspired, supported, connected, driven and creative.

Meet our editor

I'm Kimberley Furness, a long time content creator for print and digital as well as social media trainer, former beauty therapist and the host of A Friend of Mine podcast.

My "official" titles are founder + editor of OAK Magazine and creative director of Write Style Communications. (Yep, I really stretched myself creatively with those titles!).

I live in Bendigo with my husband and four perfectly misbehaved children.

I started my first business, digital and content agency Write Style Communications, six years ago as a vehicle to share my extensive knowledge and skills to help other business owners with their marketing and make sense of social media. 

In 2017, I launched OAK Magazine in just six weeks from concept to print.

And why a print magazine?

  • A love of print magazines since high school 
  • Former journalist
  • A craving to share people's stories once again
  • Internship at Cosmopolitan 
  • Inspired by Lisa Messenger's print magazine journey with Collective Hub 
  • Growing frustration with how our stories are treated in the media 
  • Passion to amplify women’s voices 
  • Eagerness to learn from other women in business. 

To break it down... I love writing. I hate drawing. I love a soy latte with no sugar. I only drink Moscato. I'm not a pet lover. I can crutch a sheep and throw a fleece (thanks, Pa). I hate maths. I love Brad Pitt in Legends of the Fall. I hate dress up parties. I love my kids and working makes be a better mum. Please feel free to reach out on social media or email to celebrate a win or just say hi!


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