For many women, their greatest fan and loudest cheerleader is their mum. In this special Mother's Day series, we meet mother/daughter teams who have turned an intimate personal relationship into a successful business partnership. We hope their stories motivate you to create something beautiful with the people you love.
Mother-daughter team: Lindy, 59, and Amber, 27
Business: Sunday Fields
Founded: October, 2020
Location: Warrnambool, Victoria
Tell us about your business and how it started?
AMBER: Sunday Fields is a baby clothes and accessories business that came to life in October 2020. Created by myself and my mum, Lindy, our entire product range is proudly handmade by us. We turn beautiful quality fabrics into pieces with exceptional attention to detail, that are made to last and be passed down among siblings and friends.
Mum and I both love to sew, and with all the spare time we had on our hands enduring the COVID-19 Victorian lockdowns, we decided to get creative and put our time to good use.
We started dreaming up Sunday Fields, envisioning what we wanted the label to encompass, created mood boards, sourced fabrics, designed patterns, and then got started creating on the sewing machine.
What has surprised you about working together?
AMBER: Mum and I have always been close but working together has bought us even closer. We really do work so well together. We both know where our strengths lie, and we play to those strengths. Of course, we disagree on things from time to time, but we respect each other and often have open conversations about what we need to improve on, where the business is next headed, etc.
Describe your individual roles in the business?
AMBER: Mum is the master sewer behind Sunday Fields. She does majority of the cutting and sewing which is such a massive job. I cut out and sew when I can, but my main roles lie in up-keeping our website and social media, product photography, and growing our vision.
Has working together changed your relationship?
AMBER: It has bought us even closer together. It's so nice working alongside your mum; it doesn't even feel like work most of the time! We're lucky we get to both enjoy our passion together, all while chatting non-stop and sipping lattes.
How would you sum up the experience of working together?
AMBER: Amazing. To be able to go to "work" in your family home with your mum as your colleague is pretty cool. It's easy, it's fun, and it's (mainly) stress-free.
What is it like working with your daughter?
LINDY: Working so closely with my daughter has been a fulfilling experience for me. She is very passionate about our business and I'm very proud of her work ethic and achievements.
What is it like working with your mum?
AMBER: It truly is the best. I love that we can bounce ideas off each other around new designs, which fabrics we want to source, colour palettes, etc. at any time of the day. If we're not in-person discussing these things, we're texting ideas back and forth or FaceTiming each other. You can't often do that in a "regular" job.
Your advice to other mother-daughter teams?
AMBER: Be open and honest with each other; communication is everything. Ensure you're both on the same page and have a running to-do list - this keeps you organised and on track with propelling the business forward.
What is your Mother's Day message to your mum?
AMBER: Mum; you are simply the best. You have a heart of gold and are the most supportive, caring woman I know. Thank you for always being there for me, and for teaching me to be the kind of mother that I now am to my own daughter.
What has been the most rewarding aspect of owning your own business?
AMBER: Seeing babies wearing and using our products, and parents telling us how much they love our products. Every single sale we make still makes us feel giddy with excitement. We just appreciate the support for what we do so much.
What do you have planned for your business in the next 12 months?AMBER: We hope to start wholesaling our bibs and bandanas to a small number of retail stores!
Sunday Fields is a baby clothes and accessories business founded by mother-daughter duo Lindy and Amber. The entire product range is handmade in small-batch production by the duo in their hometown of Warrnambool in South-West Victoria.