Ashley Morales' successful pivot from makeup to pottery
Ashley Morales is best known as a makeup artist having launched her business 10 years ago.
She has worked on special events, commercial photoshoots for well known clothing brands and her Instagram photos have been shared all over the world by international brands.
Ash’s work came to a grinding halt in March when COVID-19 impacted events and weddings - her main source of income.
With time to spare, Ash decided to nurture her creative side and work with some clay.
From her home studio in Bendigo, Ash slowly began to create a collection of handmade homewares.
She eventually created 140 beautiful pieces and built an e-commerce site. With an email campaign and Instagram, her first drop sold out in just 13 hours.
Ash shares with us her transition from makeup artist to potter and the mental hurdles she has had to overcome in the process. She also talks about her Instagram strategy, investing in photography to position her business as professional, and finding the courage to leave her corporate job of 16 years to step into her two creative businesses full time.