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Expert tips on using LinkedIn with Think Bespoke


Karen Hollenbach is the founder of Think Bespoke and revered as the 'LinkedIn Lady'. Karen shares with us how she started and grew her company, her insider tips and strategies on optimising your LinkedIn profile, expanding your network and content creation, as well as how to position yourself as an industry expert.


Expert tips on using LinkedIn with Think Bespoke


Karen Hollenbach is the founder of Think Bespoke and revered as the 'LinkedIn Lady'.

In 2010, as a mother of two pre-schoolers, Karen took a brave step from corporate career professional to business owner in an effort to carve out a more flexible career, enabling her to leverage her skills and be present for her boys.

What began as a resume writing service, grew into LinkedIn profile writing for job seekers, and self-discovery workshops for professionals in the mid-stage of their career.

Karen is now one of Asia Pacific’s Top 10 LinkedIn Experts.

Karen shares with us how she started and grew her company, her insider tips and strategies on optimising your LinkedIn profile, expanding your network and content creation, as well as how to position yourself as an industry expert.

Meet my friend Karen from Think Bespoke.

Skip to your favourite part

[1:33] - Lockdown 2.0
[2:10] - Karen's start up story
[8:52] - Challenges of building a business
[14:37] - Positioning yourself as an expert
[17:15] - Greater return on LinkedIn vs other platforms
[18:32] - When can we call ourself an "industry expert"
[22:40] - Why should business owners be on LinkedIn
[26:10] - LinkedIn bio best practice
[28:25] - Appropriate profile image
[30:28] - How to grow your LinkedIn connections
[38:22] - What content to publish on LinkedIn
[41:22] - Identifying topics to post about and engage with
[47:20] - Myth buster. Will we be penalised if we publish duplicate content on a blog and LinkedIn?
[52:20] - A friend of Think Bespoke

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